Google Business Profile Optimisation
for Health & Beauty
Salons, spas, clinics, and wellness providers. Your customers search Google before they book. We make sure your profile is the one they choose.
Why Google Rankings Matter for Health & Beauty
Health and beauty is one of the most searched local categories on Google. Hair salons, nail salons, massage therapists, physios, dentists. People search for these services constantly, and they almost always pick someone nearby.
Reviews carry extra weight in this industry. A salon with 120 reviews and a 4.8 rating feels safe. One with 4 reviews feels risky. Customers are trusting you with their appearance or their health. They need to see that other people trust you too.
In Mandurah and Rockingham, the health and beauty market is competitive but most profiles are incomplete. In Perth, the volume of searches is higher and so is the competition. In both markets, a fully built-out profile stands out.
What Your Customers Are Searching
GBP Mistakes We See in Health & Beauty
Generic Category
Google has specific categories for hair salons, beauty salons, nail salons, day spas, massage therapists, physiotherapists, chiropractors, and dozens more. Using "Health and Beauty" when you are a hair salon means Google does not know to show you for "hair salon near me" searches. Pick the specific category that matches your main service.
No Booking Link
Health and beauty businesses live on bookings. Google lets you add a booking link directly to your profile so customers can book without calling. Most salons and clinics do not set this up. Adding it removes friction and turns profile views into booked appointments.
Outdated Photos
Your salon or clinic changes. New fit-out, new staff, new treatment rooms. But the photos on Google are from three years ago. Customers make snap judgements based on how your space looks. Fresh photos of your actual space, your team, and your work (before and afters for beauty, clean treatment rooms for health) build confidence.
Not Using Attributes
Google offers health and beauty specific attributes: wheelchair accessible, LGBTQ+ friendly, appointment required, walk-ins welcome, free Wi-Fi. These show up as badges on your profile and help customers filter results. Most businesses leave them blank.
How We Get Health & Beauty Businesses Into the Map Pack
Our 12-week programme for health and beauty businesses starts with picking the right specific category. Then we build out your service list, add your booking link, enable all relevant attributes, and write a description that tells customers exactly what you offer and where.
Photos are critical in this industry. We help you set up a regular photo schedule: your space, your team, your work. Before and afters for beauty treatments. Clean treatment rooms for health practices. Every photo geotagged to your location.
The review system we set up takes advantage of the fact that health and beauty customers visit regularly. Each visit is a chance for a review. Over a few months, you build a review count that puts you ahead of competitors who never ask.
Where Does Your Salon or Clinic Rank?
We will audit your Google profile and show you where you rank for health and beauty searches in your area.
Get Your Free Health & Beauty Audit